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    The second challenge was to implement the plan into the pharmacy channel. The company has a turnover of over 136 million. It was important for pharmacy to understand that this was an opportunity for them to use and develop their professional skills.

    We concentrated our initial marketing spend on training and helping pharmacists understand the market and gave them the tools and procedures to deal with men visiting for a discussion about ed. Q what were some of the challenges involved in this conversion? And what were the solutions applied? The first challenge was obviously the reclassification with medsafe. The company recently scored a major success in converting an erectile dysfunction drug sold only on a doctors prescription, into a product that can be bought over the counter to those over 35 years old.

    The success has given the company a boost, sales of silvasta has jumped around 400 since. We have seen a 400 increase in silvasta sales and significant growth in the total ed market. Tell us a little bit about how you took silvasta to the market? The marketing spend on this drug, the media you used, and the challenges of marketing sensitive information? What were the key messages you used in reaching your target audience? Pharmacists deal with a great deal of sensitive issues like the emergency contraceptive pill  and urinary tract infections.

    The company invests more than 20 million in r&d per year and has seen significant growth in both its domestic and international sales. Douglas pharmaceuticals is already famed for its drug innovation in new zealand. Currently, the ed drugs dominant players include pfizer (viagra), eli lily (cialis) and bayer ag (levitra).

    However, due to the loss of the drugs patent exclusivity in europe and other countries in 2013, the overall market revenue is expected to decline during the forecast period. According to douglas pharmaceuticals, this was the first time a kiwi company has won the accolade. We used a combination of prime-time tv and drive-time radio to hit our target audience.

    We then focused heavily on driving men into pharmacy to talk with their pharmacist. The mcc (medicines classification committee) consists of representatives from medsafe, pharmacy and the medical community. Give over 5 a month and you will not only be supporting new zealand innovation, but youll also receive a print subscription, an idealog t-shirt and a copy of the new book by david downs and dr. We deployed our medical sales teams to engage with pharmacy and gain their commitment to our brand, our training and the promotional plan. It employs 450 staff primarily in west auckland.


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    Viagra Nz Discount We offer the high quality tabs of Viagra, Levitra and Cialis we also guarantee a well-timed, cheap shipment to any place of New Zealand and other countries of . It was important for pharmacy to understand that this was an opportunity for them to use and develop their professional skills. That has proven to be our advantage. Since the launch in october, we have been in contact with each other and we have supplied details on the campaign and sales progress. They needed to be convinced that the product was safe and effective and that the pharmacy channel was ready and appropriate for otc supply. Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. The second challenge was to implement the plan into the pharmacy channel. It employs 450 staff primarily in west auckland. Douglas pharmaceuticals marketing manager, mike siermans at the awards, Generic Viagra is a medication synthesized based on sildenafil citrate, which is produced by Indian.
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    That has proven to be our advantage. Tell us a little bit about how you took silvasta to the market? The marketing spend on this drug, the media you used, and the challenges of marketing sensitive information? What were the key messages you used in reaching your target audience? Pharmacists deal with a great deal of sensitive issues like the emergency contraceptive pill  and urinary tract infections. The success has given the company a boost, sales of silvasta has jumped around 400 since. We worked with a group of specialists, doctors and pharmacists both here in nz and in the uk to prepare our submission and the materials which would support pharmacists and customers through the change. The mcc (medicines classification committee) consists of representatives from medsafe, pharmacy and the medical community.

    Tell us a bit about the lead up to this recognition? What work went into this process, why is it important? Throughout the reclassification process with medsafe, i was in personal contact with nicholas hall and he was fascinated that a small, generic company in nz was taking this bold move, rather than the multinationals, to open access of sildenafil to men in nz. Currently, the ed drugs dominant players include pfizer (viagra), eli lily (cialis) and bayer ag (levitra). To win this international award is a huge accolade to my team here in nz and to pharmacy in nz who have wholeheartedly supported our hard work. Ed is said to affect around 50 of men over 40 years old but only about 10 of them seek help from their doctors. We then focused heavily on driving men into pharmacy to talk with their pharmacist.

    . Give over 5 a month and you will not only be supporting new zealand innovation, but youll also receive a print subscription, an idealog t-shirt and a copy of the new book by david downs and dr. Douglas pharmaceuticals can share a tale or two about not giving up after being knocked down. So there is a huge gap in the market and some of that resistance to seek treatment was the barrier of visiting the doctor. The price of silvasta is set by the pharmacists and the interesting part of this programme is that we have not seen a reduction in the price but rather a significant increase in the number of men seeking the product. We concentrated our initial marketing spend on training and helping pharmacists understand the market and gave them the tools and procedures to deal with men visiting for a discussion about ed. Q what were some of the challenges involved in this conversion? And what were the solutions applied? The first challenge was obviously the reclassification with medsafe. Q the drug silvasta, made by douglas pharmaceutical, how different is it from viagra?  is it the cheaper version of viagra? How do you compete with a brand such as viagra, is it purely on price points? Silvasta is bio-equivalent to viagra and uses the same active ingredient, sildenafil. That didnt deter the company, which went back to the drawing board, absorbed the feedback, redesigned its approach and reapplied. Many pharmacies have private consultation rooms or areas in the pharmacy where they can have discreet discussions with customers.

    May 8, 2015 ... Douglas Pharmaceuticals is already famed for its drug innovation in New Zealand. The company recently scored a major success in converting ...

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